Mission & Purpose

Mission Statement: The 3W Philosophy at Selah Floors

At Selah Floors, we’ve embraced a foundational principle that reshapes our mission in the flooring industry—the 3W Philosophy. This philosophy is a direct response to a common oversight within the sector, recognizing that success should not be unilateral but a tripartite endeavor benefiting our customers, our employees/installers, and our company equally.

Win for Customers: The 3W Philosophy places our customers at the forefront of our priorities. Selah Floors is dedicated to providing the highest quality at the most honest and transparent prices. Our commitment to transparency ensures that we honor our first estimates, fostering a relationship of trust and assurance with our customers.

Win for Employees/Installers: A key component of the 3W Philosophy is the cultivation of a culture of mutual respect and professional growth among our employees and installers. We believe in nurturing their skills and offering opportunities for financial and knowledge-based growth, aiming for a sense of security and confidence in their roles within the flooring business.

Win for Selah Floors: Under the 3W Philosophy, we acknowledge that prioritizing our customers with honest, transparent pricing and investing in our employees’ growth creates a win-win-win scenario. This approach not only benefits our clients and team but also ensures that Selah Floors thrives, achieving a sense of accomplishment and success across all facets of our business.

The 3W Philosophy at Selah Floors is a testament to our belief in shared success—where every project and initiative is designed to ensure that our customers, our team, and our company collectively experience the benefits of our endeavors.